The method of adjusting your website so that it ranks higher on search engines like Google is known as SEO. If your site isn’t ranking as well as you’d like, it’s time to reconsider your SEO strategy. SEO tools used by professional SEO service providers, both old and new, can make it easier for site owners to figure out what they need to do to stay on top.

What Are SEO Tools and How Do They Work?

SEO tools provide information and notifications regarding your website’s general health and success. They may assist you in identifying areas of opportunity as well as social media management that will help you in ranking and gaining awareness in the SERPs. The same is true with SEO, where each tool serves a specialized purpose.

There are SEO tools available to assist you with:

SEO tools can be really beneficial, but you must know how to use them to get the most out of them. Although, operations and data interpretation got from most of them seem understandable and usable, only a few people will be able to do the right thing with them. Some people even worsen the optimization of their website due to free tools usage.

Although we listed some free SEO tools here, it’s just for informational purposes and for use by some SEO specialists. We always recommend that you contact an SEO agency for a comprehensive audit, recommendations, and implementation that P1 SEO services can give you. 

What Are The Best SEO Tools That Are Available For Free?

Here are some of the greatest free SEO tools you should be using if you’re trying to get started with SEO or improve your results for the cheap. 

Data Studio

Google Data Studio allows you to combine data from a variety of sources, including Google Search Console and Google Analytics, to create sharable visualizations.

Google Analytics

It is a tool that allows you to track the traction and activities of users on your website. Google Analytics is a priceless tool that is almost required by any SEO service specialist who is serious about SEO. It delivers a wealth of information on websites, including the number of visitors, traffic sources, and demographics by area.

With Google Analytics’ extensive data, SEO agencies can fine-tune their content strategy and determine what works and what doesn’t. You may also like to checkout Top 10 Ways to Improve your Local SEO.

Mozcast

It keeps track of both major and minor changes to Google’s search algorithm. With Google making hundreds of changes every year, staying on top of the latest advancements ensures you’re doing everything possible to achieve the greatest on SERPs.

Redirect Path

The Redirect Path will highlight HTTP Status Codes 301, 404, and 500, and meta and JavaScript redirects will also be flagged, ensuring that any redirect issues are identified quickly.

With a touch of a button, HTTP headers such as server types and caching headers, as well as the server IP address, can be displayed. Additionally, you can copy all of these facts to your clipboard for simple sharing or inclusion in a technical audit document. Click here to read about 301 Redirects for SEO.

SEO Spider

With SEO Spider, you may find HTTP header errors, JavaScript rendering issues, superfluous HTML, crawl errors, duplicate content, and more.

BROWSEO

BROWSEO allows you to view how a search engine sees your website. It essentially removes all design from your webpage and reveals the core structure. This will tell you if Google’s bot is having trouble accessing crucial content on your site.

The SERP preview is a useful feature of this free SEO tool. This gives you a sneak peek at how your site will appear in search results. You may check to verify if your titles and meta descriptions are optimized properly and make any necessary modifications.

Keywords Explorer

This keyword tool will provide you with up to 1,000 keyword recommendations, as well as a keyword difficulty score, click-through-rate date, and SERP analysis. Each month, you are entitled to ten free searches.

Wordable.io

SEO companies use this application to import Google Docs into WordPress while preserving their formatting and without the use of extra code. Start with five free exports.

Google Trends

Google Trends is a tool that allows you to see how popular a phrase was just an hour ago to as far back as 2004. Sort by category, and compare to other phrases and see comparable topics, popularity by location, and the most often searched for terms.

SendPulse

SendPulse helps your email marketing planning, and lets you get a notification and SMS message chains based on user actions, variables, or events.

KWFinder

With KWFinder, you can find long-tail keywords, which are more particular, and less commonly used than produce more results due to their specificity.

Backlink Checker

Use our Backlink Checker to find out everything there is to know about a URL’s backlinks. See the amount of referring domains, backlinks, domain and URL ratings, and Ahrefs Rank, which indicates where a domain ranks in Ahrefs’ list of most powerful sites.

Local Citation Finder

With this Local Citation Finder, SEO agencies can keep track of any citations, uncover new opportunities, and see what citations their competitors have.

GTMetrix

SEO companies use GTMetrix to see how quickly your website loads. Find out what’s preventing it from loading as quickly as possible, and what steps you can take to improve load speed.

Semrush

Semrush is a fantastic keyword research SEO tool that, among other things, allows you to quickly determine which keywords any web page is ranking for. It includes detailed information about those keywords, such as their ranking in SERPs, the URLs to which they direct traffic, and traffic trends over the previous 12 months. Learn more about SEO Services.

You can easily find out what keywords your competitors are ranking for and create great content around those terms and phrases using this feature-rich tool.

While they aren’t cheap if you want to try out the premium features, use the 14-day free trial. 

Internet Marketing Ninjas 

Check out Internet Marketing Ninjas’ free suite of tools, which includes everything from social tools and schema generators to webmaster tools and web design tools.

Marketing Miner

SERP data, tool reports, rankings, and competitive analysis are gotten by SEO service companies using marketing miner in the form of easy-to-read reports.